Archive for the ‘Company Blog’ Category

Find Out What Your Retail Customers Want

customer picking up digital order in retail store

This article was contributed by Techflipp, winner of the 2022 Meraki Hackathon.

Every successful retailer strives to answer the question, “What do my customers want?” It’s been a relatively easy task for online retailers. They know exactly what their customers are buying and how they connect on social media, enabling them to build precise shopper profiles—or personas—that give them a clear idea of who their customers are, which products they want, when and how often they shop, and what kind of marketing motivates them to buy.

Now, brick-and-mortar retailers can play that game too, if they have the right tools.

Digital, physical… or BOPIS?

Gathering data for in-store personas is even more important thanks to shifts in shopping behavior. With nearly 40% of shoppers making an in-person purchase each week, retailers have a unique opportunity to capture insights and understand their behaviors and buying habits.

Connecting with in-store shoppers also gives retailers an incredible opportunity to close the loop between digital and physical shopping thanks to a skyrocketing trend in retail: BOPIS, or buy online, pickup in store. A 2020 survey revealed that half of consumers said they used a “click and collect” service, and of those, a majority said they use them often. More recently, 70% of consumers report they prefer the convenience of BOPIS. 

One more stat underlines why this is important for physical retailers: Two-thirds of people who pick up orders also buy one or more additional items. Knowing how they spend their time in store—and connecting it back to their online shopping—could give you a powerful edge.

Unlocking the in-person persona vault

You can start to gather those valuable insights by offering your shoppers guest Wi-Fi access. Not only does this provide an elevated service, it also enables customers to do product research while in store. For the retailer, offering in-store Wi-Fi unlocks valuable insights that can be used to better serve customers and improve sales. 

In addition to learning about your shoppers’ mobile devices, visit duration times, and applications used, the sign-up splash page allows consenting customers to provide contact information and other details you can use to build out an ideal customer profile. 

Guest Wi-Fi also makes it easy to deploy a post-sign-up welcome page, where you can present a service rating survey, solicit product feedback, or offer wishlist capability. 

The need to know

Guest Wi-Fi can also go beyond individual visits by identifying frequent visitors with precise information (aggregated or per guest) on a number of physical visits, branches, or locations visited, and dates and times of those visits.

You can also extend your analysis with third-party integrations. For example, connect with your point of sale (POS) system to further classify your customers based on their purchases or correlate those purchases with their online presence. 

This unique solution by Techflipp, called Kaptifi, won the 2022 Cisco Meraki Hackathon. It integrates with POS systems to help retailers break down guests’ online behavior in connection with their purchases.

A powerful tool

Guest Wi-Fi is an accessible, flexible, and powerful tool that’s becoming essential for businesses that want to stay competitive. The better you understand your customer, the more effectively you can design products, services, promotions, social media campaigns, and other marketing initiatives that speak to your customers in the ways they prefer and offer the products they really want.

With Kaptifi’s suite of guest Wi-Fi services, powered by Cisco Meraki, it’s easy to design customer interfaces to collect the information you need to answer your burning customer questions.

To learn more about how Kaptifi can help your business gain full visibility on customer online behavior and usage trends, visit the Meraki Marketplace or request a demo.

If you are a Meraki reseller interested in participating in the 2023 Meraki Hackathon in September, visit the training page on the Meraki Partner Portal and register for either the AM or PM kick-off sessions. You’ll get a complete rundown of what you need to know before you dive in and get started.

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In-store Customer Data Served by Wi-Fi

retail store concept

This article was contributed by Cloud4Wi, a Meraki technology partner.

It’s no longer enough to just have a physical retail presence. More than great products and attractive prices, retail brands need to offer distinctive customer experiences, particularly if they want to encourage loyalty. Now, more than ever before, the shopping journey must bridge the divide that has traditionally separated physical retail from digital commerce. 

What if retailers could apply digitally native concepts to their brick-and-mortar stores?

Digital marketing in a physical world

Guess, one of the world’s leading fashion and lifestyle brands with more than 1,500 stores worldwide, saw this potential and wanted to leverage in-store Wi-Fi to identify customers visiting their stores and launch highly personalized, perfectly timed messaging campaigns.

Guess had three main goals:

  1. Provide seamless connectivity services in their stores.
  2. Grow their first-party database and collect customer data in line with compliance regulations.
  3. Leverage in-store customer data to create personalized customer journeys.

All they needed was the technology and expertise in place to make it happen. 

Tapping into the world of in-store customer data

Guess identified Cloud4Wi, a Cisco Meraki technology partner, as the perfect solution for ramping up their Meraki IT infrastructure. Their technology allowed Guess to provide seamless connectivity in their stores while also helping the marketing team collect valuable in-store customer data.

The project began with a pilot rollout across 90 stores in Europe, which helped the company identify the winning elements of its hybrid digital marketing strategy. Guess launched branded, localized Wi-Fi onboarding experiences in these stores to incentivize customers to connect and subscribe through a 100% consent-based process. 

Cloud4Wi’s solution collects customer data, such as email address, phone number, and demographic information, via this process and syncs it with the company’s customer data platform. Cloud4Wi is also able to generate and sync data to the CDP about the in-store behaviors of consenting customers who log on to the Wi-Fi network. Crucially, the system knows a customer’s subscriber status anytime they log in and checks for duplicate records in real time. Not only does this maintain data hygiene, it also provides a more tailored guest experience when new or preexisting customers join the network.

The power of in-store customer data

In-store customer data is the future of brick-and-mortar retail marketing, enabling brands to effectively deliver personalized journeys that connect with customers, not only at the right time, but in the right place. But who would have thought Wi-Fi would play such an integral role in gathering such valuable information? By learning more about how customers behave in their stores, Guess can now create 360-degree customer profiles to deliver more relevant, timely messaging campaigns. 

To-date, Cloud4Wi has been deployed across more than 500 global stores, enabling Guess to collect actionable first-party customer data on more than 27,000 new subscribers monthly. The company is planning continued rollout to more than 700 stores worldwide. 

Read the full Guess success story

To learn more about how Cloud4Wi can support your business, request a demo today by visiting the Meraki Marketplace.

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Retailer Boosts SD-WAN Support and Cost Savings

Woman in retail shop working on tablet PC

Craig Smith, Technical Account Manager at Highlight

With more companies turning to SD-WAN, the market needs solution providers with the technical knowledge and experience to deliver its full capabilities. These businesses want providers who understand the need for centralized management of network services to reduce the burden on their IT departments.     

The Highlight Service Assurance platform, paired with Meraki, increases the efficiency of centralized network management by providing users with a unified view of service performance on all connections across network estates. This includes Meraki SD-WAN and Wi-Fi as well as cellular, broadband, and LAN, all from a single dashboard.

The challenges of centralized multi-site network management

Here is one example of the Highlight Service Assurance platform in action. A U.S. retailer installed Meraki SD-WAN across its estate of around 500 stores with two devices at each location, managing a primary broadband connection and a cellular backup, all supported by a small, centralized IT team. 

Despite the increased efficiency enabled by the adoption of Meraki SD-WAN, the retailer still faced significant challenges managing such a large estate. The small IT team needed a way to prioritize and contextualize the wealth of performance metrics made available via the Meraki management portal.

For example, if the primary connection had failed at several sites and it switched over to the cellular backup, the team then had to go through a manual process to determine the locations, how long each outlet had been running on cellular, and if it was an error with the SD-WAN setup or an unseen wider network issue before working with the service provider to investigate and solve the problem.

The IT team also needed a historical record of the issues for analysis. This presented a heavy manual burden to capture the details from one day to the next, particularly with a small team on rotating shifts. 

Maximizing existing resources with Highlight

After adopting the Highlight platform to support their Meraki deployment, the team can now see a clear picture of how connections are performing from one application. Highlight’s Grid View enables them to group multiple technologies into layers of connectivity, showing performance of both the SD-WAN connections and the underlying services that support it. 

They can now spot if a fixed line connection is live or down, how long that connection has had an issue, can identify if a branch is running on cellular, and check if the primary broadband connection is ready and available to be restored. This ensures cellular secondary connections are only used when they’re really needed.

Highlight’s customizable alerting is another key benefit, providing alerts for all services and connections throughout the network, enhancing the alerting features available through the Meraki management system. Highlight enables users to set alerts for specific conditions, set active times, and alter the sensitivity of the alerting system on a per-connection basis.

Meraki, paired with Highlight, has enabled this retailer to leverage their limited and centralized IT resources to successfully manage their large multi-site networks through comprehensive visibility and service assurance.

To learn more about Highlight Service Assurance and to request a demo, visit the Meraki Marketplace.

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Simplify and Scale Anywhere Connectivity

Customers are asking for new ways to interact with the products and services they use, the organizations they rely on, and the brands they love. Businesses are responding by opening highly connected locations, boutique showroom stores, and service centers built around immersive digital experiences. The limiting factor for most locations is access to fast, reliable, always-on connectivity. 

A new way to connect innovative experiences

To help our customers deliver these new experiences, Cisco Meraki is pleased to introduce its first-ever 5G cellular gateways, the MG51 and MG51E. With these devices, branch-based businesses can take advantage of next-generation 5G fixed wireless access for high-performance connectivity, instant provisioning, and simple, sophisticated site management. Powered by the Meraki platform, the MG51 and MG51E provide businesses with a fast, low-latency 5G connection that is also highly resilient and scalable no matter the location.

Faster time-to-market by connecting branches quickly

Businesses want to launch new sites quickly while also providing customers with exceptional experiences. Because new wired connections can take weeks to install, and wired troubleshooting can require complex and time-consuming rewiring, wireless is often the best solution.

For businesses in retail, food services, healthcare, manufacturing and supply chain, and even government agencies like those in public safety, the MG51 and MG51E, combined with the power of the Meraki platform, enable greater agility for branch expansions by providing seamless network management from a single dashboard, whether you’re managing ten or 10,000 locations. This ability to manage large deployments at scale is a differentiator that can be leveraged to expand into new markets.

Reliably execute mission-critical services with priority connectivity

One of the hallmarks of 5G cellular WAN is that it offers greater resiliency than wired connections. This is particularly relevant for organizations that serve the general welfare of the community, such as public safety agencies. Whereas a failed wired line due to digging and construction can require weeks of on-site repairs, the MG51 and MG51E simply grab a signal from the next closest tower when one goes down.

Because the MG51 and MG51E are designed to be deployed anywhere—even outdoors and in harsh climates—they can establish direct line-of-sight to cellular towers for maximum performance. That’s one of many reasons why Meraki cellular is trusted by AT&T FirstNet to help public safety agencies serve communities and perform critical, lifesaving activities with connected first responders everywhere.

Elevating businesses everywhere

5G fixed wireless access, when connected through the Meraki platform, can unlock a plethora of new capabilities that elevate the way branch-based businesses serve their customers. With same-day connectivity, the flexibility to be deployed anywhere, and robust, reliable performance, the MG51 and MG51E give IT teams greater agility to drive the business forward and respond to emerging market dynamics faster. 

Try the MG51 and MG51E for yourself and see how branch-based businesses can scale faster and deliver rich experiences for their customers with Meraki.

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Empowering Network Visibility

Man working on laptop, Meraki Health dashboard

If you’re in charge of your organization’s network infrastructure, you know that keeping tabs on the health of your network can be a draining, 24/7 job. Round-the-clock visibility into your network is paramount, and supporting a growing environment demands ever-improving sophistication, intelligence, and awareness. At Cisco Meraki, we are continuously striving to set the standard for real-time network performance visibility with our AI-powered intelligence dashboard.

Advanced web application insight

With Meraki Health, we give administrators real-time visibility into the performance of their networks, and one key feature is the Web App Health tool, which allows you to:

  • Monitor the availability and responsiveness of your web applications and track performance over time
  • Analyze the root cause of performance problems with your web applications by identifying specific issues
  • View detailed reports and analytics on the health of your web applications, including trends, anomalies, and historical data

As an example, in the past few weeks, the Web App Health tool immediately identified a critical Outlook 365 network outage for a Meraki customer. Without that advanced insight, the IT administrator would have been unable to identify and troubleshoot the critical outage, highlighting the importance of real-time network monitoring.

Web App Health

Streamlined visibility

A robust, critical issue detection tool like Web App Health is essential to understanding your network’s performance. However, if the issues or alerts detected are unclear or difficult to interpret, it limits the efficacy of our AI-driven tools. That’s why we continue to advance the already intuitive and streamlined Meraki health dashboard. 

One recent innovation in this area is the launch of the Organization Alerts page, which provides a centralized view of all alerts across an organization, making it easier to manage and respond to them. This feature allows administrators to customize how they receive alerts so they can choose the method that works best for their workflow and create custom rules to trigger alerts for specific events or situations.

Dashboard alerts

The Organization Alerts page and assortment of other intuitive, centralized management hubs in the Meraki dashboard can provide you with a comprehensive view of your network infrastructure. 

Customer-focused innovation

Our team is constantly innovating with customers in mind, providing new features and capabilities that address the real-world challenges you face today and will continue to face in the future. 

By integrating practical AI and machine-learning algorithms, the Meraki Health dashboard is continuously learning and improving to provide more real-time insights into server performance, proactive monitoring, network roaming, and many new features to come. 

We’ve got your back

No matter your experience level with network management, Meraki Health has your back. With powerful tools like Web App Health and the Organization Alerts Page, you can intuitively keep your network running smoothly and efficiently. Additionally, with a variety of customer-focused AI-driven tools launching soon, the Meraki Health dashboard will continue to offer ever-improving network intelligence to you, our rockstar customers. Learn more about all of our dashboard innovations!

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Security. Privacy. Trust.

security, privacy, trust, camera illustration concept

For security practitioners, security and privacy are part of the job. But as important as it is, it’s not always taken into consideration when looking at camera systems, and many lack  balance between the two. With data protection laws becoming more common globally, it’s imperative that the security cameras your organization selects are built with privacy by design. And as the technology continues to evolve, it’s also essential to ensure that data captured is being used responsibly. To best prepare for what the future may bring, you need a trusted partner who understands that privacy and data protection are integral.

Think about it this way—when looking for a new home, you wouldn’t purchase a house without a lock on the door. And if that house didn’t come with curtains, you’d probably put them in so your neighbors wouldn’t see you cleaning the living room dressed in a cat onesie. But a house where the builder installed locks (security) and curtains (privacy) is a move-in-ready dream house. When selecting cameras to protect your organization, look for that “dream house” as well. 

Building a solid foundation

Security, privacy, trust—organizations should be thinking of these before day one, and definitely before a breach or hack happens. Meraki smart cameras and sensors are that “dream house”—developed with security in mind. They’re built to address emerging security threats, both now and in the future, and go beyond “just the necessary features” to ensure your protection.

  • A secure-by-default approach minimizes configuration requirements, and security cannot be turned off
  • Video is automatically encrypted at rest and in-transit using publicly signed certificates
  • OTA software updates ensure you have the latest security features
  • Devices are protected and tamper-proof with Cisco Trust Anchor modules, secure boot, and firmware image signing 
  • No default usernames and passwords, and secure but easy-to-configure user roles, let you give camera access only to those who need it

A well-balanced foundation is built with privacy that doesn’t sacrifice security or safety. With more departments benefiting from video data, it’s no longer just physical security professionals who need access. As insights from video data are being used by facilities, operations, and marketing, the ability to grant different levels of access is critical to maintaining privacy. This, combined with video access logs, provides additional levels of security and visibility to reduce misuse. Teams that don’t need to watch video can leverage insights from anonymized data, allowing marketing to confirm that a planogram is compliant, and allowing facilities to create a more comfortable employee experience without compromising security or privacy.

Every step of the way 

Security is built into not only the hardware, but also the platform. We don’t just expect this of ourselves, we look for partners and suppliers that share similar values. Our ecosystem partners leverage Meraki APIs to securely connect their applications to the Meraki platform. Partners like meldCX share our commitment to developing ethical, socially responsible, and privacy-compliant computer vision systems. As a security practitioner, ensuring that video data is only being collected when needed and is used ethically should be a top priority.  

Earning trust through transparency

Openness and transparency are key to building customer trust. Across all our lines of business, Cisco is open and transparent about our approach to security and privacy. As we unify experiences across IT, OT, and IoT, customers should expect the same transparency and accountability they’ve come to expect in other areas of our business.  Learn more about how Cisco Meraki is leading the way for security, privacy, and trust in physical security.

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Demystifying Security, Trust, and Compliance

When it comes to cloud networking services, security, privacy, and trust are paramount. Transparency is equally vital.

At Meraki, security, privacy, and trust—like the cloud—are part of our DNA. They underscore everything we do with our platform and the services we provide to millions of customers in the United States and around the world.

Regardless of size or industry, conversations about these values extend across industries and roles. Board members and C-suite executives are concerned. Privacy is a business imperative for 95% of respondents to the Cisco 2023 Data Privacy Benchmark Report. That’s up from 90% in the 2022 study. And 33% of CFOs plan to increase spending on governance, risk, and compliance in 2023, PwC found. 

A central repository

Whether or not your budget grew, nobody wants to spend extra time researching prospective partners’ policies. Abiding by the mantra of efficiency, you can find information about security, privacy, and trust for our platform in the Meraki Trust Center. This dedicated space details a comprehensive list of topics from data centers to PCI compliance to location analytics and more. 

Transparency is key to earning—and deserving—your trust. It’s not just a matter of compliance. It’s a matter of doing what’s right.

Ask me anything

Of course, we still get lots of questions. Here are answers to some of the most common ones.

How big is the Meraki platform?

Meraki operates the industry’s largest-scale cloud networking platform. It powers millions of networks around the world, connecting millions of devices each day. 

So, Meraki has been offering this for a while?

Yes—continuously since 2006. 

What are some of the basic security elements Meraki provides?

Meraki offers 24/7 automated intrusion protection, two-factor authentication, plus IP- and port-based firewalls. Remote access is restricted by IP address and verified by public key (RSA). Other safeguards include around-the-clock security guards augmented by video surveillance, which monitors doors and cabinets at every data center. 

Protection takes far more than these steps. That’s why Meraki supports customers as a strategic partner on their journey toward security modernization

Can you see my data? 

The only information Meraki can view is telemetry data—the data that helps run your network. This enables us to improve the platform and allows you to optimize and better manage your network with Meraki. We cannot see your user data at all—not one bit or byte.

Do you store my data anywhere? 

Customer data does not travel through the Meraki platform. Your user data travels through the internet to the data storage solution you have chosen, such as Google Cloud, Amazon AWS, Microsoft Azure, or your own data center.

Is my network data separate from other customer data? 

All the telemetry data that travels through our platform is segregated by customer. This

data is also encrypted in transit and at rest in the cloud, preventing unwanted changes and

potential snooping. 

Is Meraki compliant? 

The Meraki platform maintains the following compliance standards: 

  • ISO 27001
  • SOC 2 Type 2
  • FIPS 

What questions do you have? How can we answer them? How can the Meraki platform help resolve some of the business challenges and opportunities you face today and beyond? Read our whitepaper to find out. 

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Safety and Security, Meet Smart Buildings

The world is changing—how we work and where we work has evolved dramatically over recent years, an evolution supported by technology and the new ways in which we can perform job responsibilities. 

These new approaches to our work life, such as the here-to-stay hybrid work model, offer an opportunity to reimagine what’s possible and provide new smarter outcomes, including a demonstrable return on technology investment and a future-thinking look at facility management.

The future of facilities: buildings, experiences, and physical security

The way facilities managers deliver safe working environments and manage the facilities themselves is also changing. Long gone are the days of purchasing a video surveillance system as an insurance policy only to revisit it during a trigger event or viewing its use as being solely to protect and secure. In today’s world of flux and change, it’s vital to think beyond what video surveillance has done historically for facilities and instead to the future of what modernized technology can bring to physical safety and security. 

Now is the time to start asking yourself: 

  • Can this technology fit a dual purpose to meet objectives of sustainability? 
  • Can it provide data to make decisions around real estate planning and space utilization? 
  • How am I evolving and adapting physical security technology and delivering more cost savings and efficiency to the facilities I manage?

One answer to these questions exists in the concept of a smart building. A vision that many facilities leaders are now seeing more clearly for its advantages, especially in regards to physical security. 

What is a smart building?

A smart building is a multifaceted concept that goes well beyond safety, security, and physical shelter. Physical security is a basic tenet for a facilities leader, but building management has evolved. Smart buildings are the foundation of the experiences they host for the occupants as buildings have morphed into places for collaboration, learning, socialization, and innovation. With the right digital technologies, facility leaders can achieve three goals by creating smarter buildings:

  • Reduction of operational costs
  • Improvement of overall operational effectiveness
  • Maximization of occupant experiences 
Facilities of the future whitepaper. Read now

A cloud-first foundation

A recent study conducted by Cascade Insights found that many facilities leaders from various industries—including retail, financial services, healthcare, and manufacturing—were adding labor hours to manage their video surveillance systems and respond to security incidents across locations.  

By migrating video surveillance to a cloud-first model, Facilities teams can operate more efficiently and strategically by cutting down on repair and travel time, thus cutting costs. 

This is just one example of how a smart building approach to facilities management and physical security can provide improved experiences compared with traditional security. 

Thinking smarter (and bigger) with your IoT

  • Physical security goes beyond external threats; 48% of HR professionals have witnessed workplace security incidents which could be mitigated by smarter uses of video surveillance
  • IoT could generate $1.2 trillion worldwide through improved productivity
  • Video data can be used to increase retail sales by 30% by analyzing customer traffic

A building equipped with intelligent devices, such as smart cameras and sensors, can provide a real-time view of operations across the entire organization, something that isn’t possible with legacy infrastructure, on-premises video cameras, and disparate sensor technologies.To learn how Cisco Meraki is helping facilities teams create smarter spaces, download our whitepaper.

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Patient Engagement Technology is Revolutionizing Healthcare

Patient engagement technology concept

Connected health technologies, such as remote patient monitoring devices, wearables, and mobile apps, are increasingly being used by consumers to share patient-generated data with their healthcare providers. With telehealth solutions, patient portals, smart devices, care automation platforms, and more, patients today can access health services anytime, from anywhere. 

More effective treatment with patient-monitoring technology

Secure connectivity for wearables and medical devices enables continuous monitoring and reduces technology frustration with an always-on experience in hospitals. Wearables also enable personalized, prevention-oriented health and more proactive care. The hope is that these deliver more effective treatments, better outcomes for individual patients, and reduced costs.

Remote patient monitoring technologies such as these generate vast amounts of real-time data, paving the way for a new type of high-precision medicine. Providers can now detect, predict, and treat emerging health issues before the patient experiences symptoms. With the Meraki dashboard, empower your hospital staff with the ability to deliver exceptional patient experiences and manage your network with an intuitive and interactive web interface connecting you to the industry’s leading cloud IT platform.

Delivering care anywhere with telehealth solutions 

Virtual care is here to stay. Healthcare organizations are looking to provide more care in nontraditional care settings, including telehealth services, retail clinics, community- and employer-based clinics, and even at home, which will drive investment in connected health, networking, cloud, and edge computing. 

A growing majority of consumers now say they prefer telehealth over in-person visits for a wide range of routine care, including prescription refills, reviews of medication options and to discuss medical results. 93% of consumers are open to engaging with physicians digitally if that would be cheaper, faster, more convenient, and would give them access to electronic records, and 57% to 80% of patients prefer telehealth when obtaining care, revealing high levels of satisfaction.

Future-forward healthcare providers interested in telehealth can better scale patient care and relationship management without being confined to organizational limitations. Equipping healthcare professionals with secure, reliable technology helps them provide better virtual care for patients. Doctors can now deliver telehealth services in front of the office (securely connected) or from their homes leveraging SD-WAN and cost-cutting telemedicine as a remote work solution with robust security. 

Enhanced patient experiences

Connecting hospitals, patients, and healthcare providers quickly and securely to patient monitoring devices, wearables, and mobile apps provides scalability to extend healthcare to thousands of sites. Patient engagement technology guides them through all steps of their health journey, as well as provides tools to proactively manage their health, lifestyle choices, and chronic conditions, in partnership with their providers. 

Through security, simplicity, and ease of management, cloud-based IT enables healthcare providers to become more efficient and can enhance the patient experience.

Learn more about our cloud-based solutions for healthcare.

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Thrive in 2023 With Scale and Automation

Man with laptop, scale and automation concept

The economic outlook for 2023 isn’t so rosy. None of the experts can decide how bad the economy will be, but most agree it will be challenging. But that doesn’t mean you have to stress about how you will run your business. Instead, put a strategy in place that will allow your business to become more efficient and agile so you can take on anything this economy has to throw at you. 

Cutting costs is one way to tough it out, but you could also go on the offensive by investing in technology that prepares your business for anything and gives your staff what they need to be at their peak of productivity. That technology is the Meraki platform

Deploy fast to take advantage of opportunities

Volatile economies are often when some of the best business opportunities arise and it takes a nimble network to be able to ramp up quickly to take advantage. Need to add a new location to get that contract or business deal? Unbox and plug in IoT or network devices and the Meraki platform will have your infrastructure up and running in minutes.

The Meraki platform even enables you to deploy tens of thousands of networks quickly through automation and simple configuration, accelerating your strategic business goals anywhere in the world.

Add automation to streamline operations

In 2023, doing more in less time will be the name of the game. That’s where automation comes in. Our APIs let you integrate your current procedures, such as security updates, into your Meraki network and then automate them to save more time. What used to take hours can now be done in minutes, giving you and your staff more time to focus on increasing customer satisfaction, starting new business initiatives, or increasing employee productivity.

If you don’t want to build your own apps using our APIs, you can take advantage of the Meraki Marketplace where you’ll find hundreds of custom-built apps across a broad range of use cases. This allows you to pick and choose the apps you need to gain valuable insights about your business and take intelligent actions to increase revenue and business performance. 

Leverage artificial intelligence to optimize networks 

Because Meraki operates the largest cloud-networking platform in the world, it also means we have the largest data lake to feed our artificial intelligence (AI) efforts. This provides a more intelligent platform that can automatically scale networks anywhere in the world—no matter what capabilities are needed. 

Our AI can help you take the guesswork out of running and optimizing your networks, saving you even more time while creating an efficient and agile network that can help you meet your business goals. 

In all, Meraki creates the scale, automation, and insights you need to gain the agility and efficiencies necessary to thrive in a challenging market. So this year, don’t be afraid of what’s to come. Devise a strategy that leverages the Meraki platform so you can become a lean, efficient organization that’s ready to take advantage of opportunities as they come. 
Read our whitepaper to learn more.

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