If you noticed a new tab that says “Analytics” pop up in your Cisco Meraki MV dashboard last week, you weren’t dreaming. MV has officially taken its first step into the video analytics world.

Specifically, the MV team is delighted to announce the launch of heat maps, which will give customers valuable insights into customer behavior, school safety, and more. Staying true to one of the team’s core principles which drive product decision making—business value through intelligence—developing heat maps is just the first step in delivering advanced analytics tools to our customers.

Heat maps show an overview of the last week’s worth of motion data, on a per-day basis, giving insight into how a space is being used by students—are they using the playground equipment on the weekends?—or how customers are moving through a retail store location.

Most importantly, as with all Meraki products, cloud management means that every existing MV user will now automatically have this heat map tool available to them (as a public beta): no software installation, payments, or configuration required. Simply log in to your dashboard account to try it out for yourself.

If you haven’t gotten your hands on an MV yet or seen one in action, get in touch with your Meraki rep or check out a webinar to learn more.