Provide a better user experience and increase brand exposure using your guest WiFi.
Update: Cisco Meraki WiFi with Facebook Login is now part of Cisco Meraki CMX. Learn more about CMX here.
A quick show of hands, please: how many of you are running guest WiFi for your organization? Free WiFi is now available in coffee shops, hotel lobbies, hospital waiting rooms, and retail locations across the country. These days, customers check for — and expect — wireless access.
Cisco Meraki already provides an intuitive, easy-to-configure solution for secure guest WiFi that many customers have deployed. But what if you want to provide a more seamless sign-on experience, or increase brand exposure via your guest access deployment?
Now you can do all of this, thanks to Cisco Meraki Presence, a suite of cloud-based location analytics and engagement features which includes Cisco Meraki WiFi with Facebook Login. This feature lets your customers connect to WiFi by checking in on Facebook, using your organization’s Facebook Page as a splash page.
Update: Cisco Meraki Presence is now known as CMX (Connected Mobile Experiences), a comprehensive location analytics and engagement platform ideal for both cloud-managed or on-premise solutions. Click here to learn more.
Why this is awesome
Here are some benefits: first, you get access to aggregate and anonymous demographic data Facebook provides about your Page and on check-ins — statistics like the age and gender of those groups of people connecting. This helps you understand more about your audience, which can help you tailor customer experience and advertisements. For example, what if you’re a coffee shop and discover that the majority of your customers are women in their 30s? Maybe you make some changes to your coffee and food menu, or tune the type of music playing in your shops, or update the content of your Facebook Page to better suit their tastes.
When guests check in on Facebook, a story may post to their News Feed, viewable by their Facebook friends. People can see that their friend visited your location and “like” this story, thereby promoting your organization with virtual word-of-mouth recognition. And if friends of your guest are close by, they now know about your business and may decide to visit as well.
Facebook News Feed event generated by WiFi with Facebook login.
Finally, you can provide an intuitive, convenient experience for guests trying to access WiFi — a smoother process than having guests ask a barista, lobby clerk, or employee for an access code and typing that into a splash page.
Configure in two clicks
Deploying guest access using WiFi with Facebook login takes two clicks in Cisco Meraki’s dashboard: first elect to use a splash page for guest SSID sign-on, then select “Facebook Wi-Fi” as the method for sign-on.
It’s that simple.
Just follow the link in Cisco Meraki’s dashboard to configure your Facebook Page and pair your Cisco Meraki network with your Facebook Page:
We’ve already begun a full-scale, staged release of this feature to our wireless customers, but if you prefer, you can get this new feature today by contacting Cisco Meraki tech support. Otherwise, keep your eyes peeled for Cisco Meraki updates soon!