Update: Cisco Meraki Presence is now known as CMX (Connected Mobile Experiences), a comprehensive location analytics and engagement platform ideal for both cloud-managed or on-premise solutions. Click here to learn more.
Yes, there is a whole new page in the dashboard. You may have already heard about Presence, our new cloud-based location analytics and customer engagement solution. I’m going to spend some time diving into one of the most important Presence features, the location analytics dashboard built into the Cisco Meraki wireless LAN and available now to all customers.
We’ve aggregated some pretty cool statistics in order to give you even deeper visibility into what’s happening around your office location, business, or store. As usual, your Meraki wireless APs are going above and beyond passing traffic: they’re now detecting user presence based on probe requests seen from WiFi devices. Your APs can detect wireless devices like smartphones, laptops, and tablets—even if they don’t connect to the wireless network—and we bring you this data in customizable graphs right in the dashboard.
Appeal measures the number of people passing by an AP vs. those sticking around. The obvious application here is for retailers who would like to see if a store is capturing valuable customers as they walk past storefront windows, but there are many applications. Check out how Peet’s Coffee & Tea, a national chain of cafés, is using Appeal to learn about foot traffic at each store location.
We can determine how many visitors vs. passersby were near this Peet’s wireless network and what times they were there. We can even zoom in to a single day to understand what times have the highest traffic in order to optimize our store and business environments.
We can scroll over any point in the graph to gain further insight. In the image above we can see that at 9 o’clock on May 3rd, there were 55 total passersby but 26 of these entered the store.
Expanding on the Appeal statistics, we can also measure visit length by using the same WiFi probe requests. In the example below, we can check out the duration of stay at this same Peet’s location. Once again, we can scroll over to learn that last Friday, 48 of our visitors stayed 45 minutes or more, while most other customers had shorter visit periods.
Engagement statistics can be easily used to dig deeper into retail and enterprise markets, helping retailers capitalize on longer visitor dwell times to increase sales. We have even added the ability to export these statistics for use with your own CRM systems or 3rd party retail analytics tools through the Presence API.
Finally, we can also measure new vs. repeat visitors. In the example below, we can see that most of our visitors are first time visitors, but about half of the customers visit this location once a month, or even daily in some cases.
This data is also great for retailers as they work to enhance the customer experience and reward repeat visits.
We are pretty excited about making Presence Analytics available to Meraki customers. Join us to learn more about these new features at a special webinar on Thursday, May 23rd. Sign up for free. Qualified attendees receive a free Cisco Meraki access point!